Press Coverage





        The Film & Television Producers Guild of India (Guild) is a premier entertainment trade body striving to work for the betterment and welfare of the Indian entertainment industry. The Guild’s primary objective has been to promote and develop the Indian film & television space & this zestless pursuit sowed the seeds for an Awards show – an exclusive event for the industry, by the industry and of the industry. Thus the Apsara Awards were born and instituted in 2004 to award excellence in cinema and television.

        Internationally renowned Event Management Company - Wizcraft International Entertainment Pvt. Ltd. have been collaborating with the Guild in a mutually harmonious and beneficial association to present the Star Guild Awards ceremony in a stylized, delightful and refined manner.

       Rechristened as the Star Guild Awards in 2012-13, the Awards are symptomatic of the Guild’s endeavor to celebrate Indian entertainment in its purest form and recognize the achievements of the best talents who have regaled audiences and critics alike in the previous 12 months of the calendar year. The Star Guild Awards (now in their 9th year), have established a benchmark for transparency and integrity – with an eminent jury panel engaging and brainstorming in meetings to select nominations for the popular category - encapsulated in a ballot form dispatched to all Guild members to exercise their voting franchise – a reputed audit firm scrutinizing the ballots and tabulating the final scores to arrive at the thoroughly deserving winners. This entire process is crystallized in a meticulous manner to achieve a golden balance between adherence to democratic norms and emphasis on honest and impartial selection of winners.

        The Awards event, in its own inimitable way, is reflective of the Guild’s pursuit to not only showcase the grandeur, glitz and glamour of the Indian entertainment space but also lend an element of nostalgia & energy by conferring Lifetime achievement awards to luminaries who have regaled billions of Indians. This function brings together a conglomeration of the brightest talents from both the celluloid and tele world along with the ephemeral veterans of the industry – a platform where youth and experience can together celebrate the great days of Indian cinema.

Apsara Awards